Where to start… Working in the beauty marketing industry is not as much fun as you may think. You never get free product, in fact you give away product to try and promote it. It takes a LOT of hard work and dedication to keep our brand afloat and noticeable to consumers among our competitors. This industry is highly competitive with new products being introduced to the world everyday. When working for a brand in this industry, you have to constantly come up with new ways to market your product. Social media applications are the perfect solution.
I am going to mention a few of my own rules of beauty, give a brief description, and then include a social media tool as a way to resolve it. These are my thoughts on becoming a successful beauty marketer using social media.
Here we go:
First rule of beauty marketing: Show, don’t tell
People need to SEE with their eyes how to use the product correctly, and what the product will actually do for them. Just telling them the benefits won’t do anything.
Social Media Solution: Youtube
Youtube is a great way to solve this problem. Tutorials are the best way to show people how to do something in a quick step-by-step process. There are currently tons of makeup and skincare tutorials on Youtube done by random people. What is odd to me is that I don’t think industry professionals have been taking the full advantage of it. They are so helpful, and it is free marketing!
Second rule of beauty marketing: Interest
We all need to be interested in a product to be able to market it. As well do consumers need to strike an interest.
Social Media Solution: Pinterest
The perfect way to show your interest for the product is to PINTEREST! Pinterest allows you to proudly show off your goods in a creative way. You can also pin other pictures that interest you as well. It gives the consumers a sense of what lifestyle your product gears towards. It also gives them ideas on how to fit the product into their lifestyle. You could even attach links to a picture to bring back to your website or an interesting article about your product. Another free way to advertise!
Third rule of beauty marketing: What’s trending?
The world of beauty is rapidly changing, and consumers are constantly being forced to reinvent their style. Let me tell you, it can get frustrating, especially if you don’t know what’s in style.
Social Media Solution: Twitter
Twitter is perfect for marketing in the beauty industry because it allows you to link only what is of meaning to your brand. For example, your twitter focus as a beauty brand can be to inform your followers on what’s trending, giving them helpful tips using your product, and reporting any beauty news. Your followers will thank you for keeping them in the beauty loop!
Fourth and final rule of beauty marketing: Social butterfly status
It is highly important to interact with your consumers on a daily basis. No interaction, means no business.
Social Media Solution: Facebook
Here we are, the application we have all been waiting for: The almighty and powerful Facebook. I personally am not a big fan of Facebook, but used as a business tool it’s pretty amazing. You can do pretty much everything with Facebook. With a Facebook page, you can interact with your consumers with a click of a button, but you must update at least once a day. Some great ideas for marketing on Facebook to get people buzzing and writing on your wall are as follows:
- Create trivia questions regarding the fragrances or ingredients in your product
- Giveaway contests. Who doesn’t love free product?
- Posting pictures with informative captions
- Product gift ideas for holidays such as Mother’s Day or Father’s Day
If I had to pick just two applications to use, Youtube and Facebook would be my choices. I would be creating a social media powerhouse. Showing and sharing. You can’t get any better than that.
What to take away from this post: Social media is awesome, free marketing; you just gotta know how to use it in a way that benefits your industry!
– Rachael
rachaelilly 